Herald Communications has been appointed by role-playing
entertainment company Games Workshop on a trade and consumer brief for
products tied into the forthcoming Lord of the Rings film trilogy.
The brief will be led by Herald account director Caroline Cooke, who
will report to Sally Butler at Games Workshop.
The appointment, which will last for an initial one-year period, follows
a five-way pitch, which was reduced to a shortlist of two.
The campaign will target a core audience of 12 to 35-year-old males, and
will seek to raise awareness of both the brand itself and the hobby of
This is the first consumer PR appointment by Games Workshop, which
retains Rawlings Financial PR to cover City communications.