Discovery promotes PR boss Healy

Discovery Networks Europe (DNE) - known for its flagship nature

brand the Discovery Channel - has handed its director of PR post to Liz

Healy.



Healy, who was previously PR manager, takes on the recently-created post

with plans to extend Discovery's PR representation across Europe.



She confirmed part of this drive will include drafting in agencies in

central and eastern Europe to bolster their existing network, which

includes consultancies in Poland, the Nordic and Benelux countries.



'Our philosophy is to have retained local PR agencies in the regions we

cover,' said Healy, who heads a seven-strong team.



'We have expanded our distribution and Europe is a big growth area for

us,' she added.



Healy's promotion comes after DNE's former director of corporate

communications Virginia Lee moved to the channel's Brussels office to

become director of corporate affairs.



Alongside Healy's appointment, DNE has also taken on Kirsty Barr to

oversee PR for the Discovery Channel in the UK, Europe, Middle East and

Africa.



As the Discovery Channel's dedicated press officer for EMEA, Barr has a

remit to handle all UK media relations for the channel, to roll out the

strategy for programme publicity and to support distribution, which

covers 49 territories.



Barr previously worked at MacLaurin and Starfish Communications.



DNE currently operates nine brands on ten channels, including the

Discovery Channel, Animal Planet and Discovery Travel and Adventure.



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