Robson Brown to handle integrated PR brief for Flymo

Lawnmower company Flymo has handed an integrated PR and ad campaign

to Newcastle's Robson Brown.

The agency bagged the account last week after an advertising pitch

against Saatchi & Saatchi, the client's incumbent agency of more than 15


The PR brief is linked to the ad account and is led by account manager

Julia Banks and head of PR Rob Smith. The account is worth more than

pounds 2m in total.

Flymo is a part of the Electrolux Group, which employs more than 650

staff in its County Durham plant. With over one million products sold in

2000, Flymo has 50 per cent of audited sales.

Robson Brown's team reports to Flymo marketing manager Andrew Mackay,

who said the appointment would allow his company to benefit from an

integrated campaign to highlight the brand's 'core values of ease and


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