Shangri-La Hotels and Resorts has appointed Helen Oakeley as its
first director of public relations in Europe.
The company, which runs 37 resorts and hotels in ten countries in Asia
and the Pacific, is launching a PR push in Europe for the first
Oakeley will report to Julia Record, worldwide group director of PR, who
was appointed last April.
PR work in Europe was previously carried out on 'an ad hoc' basis by
European sales and marketing director, Austin Frost, according to
She said: 'Even though our hotels are in the Far East it was felt more
should be done to promote ourselves in Europe.
'My initial work is to make sure people know about us and what we have
to offer,' she added.
Oakeley has no PR team but works alongside communications managers at
each of Shangri-La's hotels and resorts.
She will mainly target markets in UK, Germany and France.
Oakeley joins after working as a freelance consultant, for travel
photography company Thistle Photography and also Helen Lewis PR, where
her clients included Disney and Costa Cruises.
During her 13 years in PR she has worked for agencies ScottGold-Blyth,
BGB & Associates, as European PR manager for REZsolutions and head of
public relations for Citibank Diners Club Europe.
Shangri-La plans to double its number of hotels by 2005, including
openings in Oman, Dubai and locations in China.