Scientific body The Royal Society is looking to establish a PR team
to push its campaign to boost the profile of science.
The forthcoming Science in Society programme aims to examine ways of
making more people involved in science. It has been set up through a
pounds 1m donation by the Kohn Foundation.
A two-strong team, comprising a manager and an officer, is being sought
to handle the campaign's PR needs.
The manager will report to Shona Falconer, The Royal Society head of
Senior press manager Bob Ward said: 'This programme will be over a
five-year period. The new manager will be looking at how the public
perceives science and how we can generate more interest. GM Food, for
example, is a scientific area of interest to lots of people.
'It is very much up to whoever takes the job how that will be done, but
it is expected to involve a lot of public consultation.'
The two post-holders will join the existing 20-strong communications
team at the society.
The Royal Society was set up in 1660. It co-ordinates lecture events and
seminars and funds around 380 professional and student researchers each
The Government is also keen to promote science. It has launched its own
campaign, called Science for Life, which targets young people and shows
the benefits of science as a career. Agency HCC De Facto Group was
appointed to handle that campaign (PRWeek, 9 February).