Bad Jelly appoints Rock to trade and consumer account

Rock Communications has been picked to handle trade and consumer PR

for 'shot in a pot' vodka product Bad Jelly.



The appointment, which follows a three-way pitch, will seek to extend

the spread of the brand, which launched in the summer of 2000, through a

mixture of press radio and events.



The product has been available in a number of London bars since its

launch and is targeted at the 18 to 25 age range, particularly

students.



Rock MD Kathryn Coury, who will lead the account, claimed the brand's

current status had been achieved 'with relatively little marketing

support', with Rock the first appointees in a PR role.



Part of the brief will be to promote the line to breweries and

publicans, in order to increase its availability.



The account will run for a one-year period, and Coury reports to Bad

Jelly Company MD Tim Haggard.



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