Rock Communications has been picked to handle trade and consumer PR
for 'shot in a pot' vodka product Bad Jelly.
The appointment, which follows a three-way pitch, will seek to extend
the spread of the brand, which launched in the summer of 2000, through a
mixture of press radio and events.
The product has been available in a number of London bars since its
launch and is targeted at the 18 to 25 age range, particularly
Rock MD Kathryn Coury, who will lead the account, claimed the brand's
current status had been achieved 'with relatively little marketing
support', with Rock the first appointees in a PR role.
Part of the brief will be to promote the line to breweries and
publicans, in order to increase its availability.
The account will run for a one-year period, and Coury reports to Bad
Jelly Company MD Tim Haggard.