IPR chair says PR must gear up for reputation battle

Ian Wright, the recently-elected IPR president, has used his

official reception to call for unity in the PR industry, warning that PR

professionals faced a 'battle for reputation' in the face of competition

from management consultants.



His call was echoed by PRCA board member, and Consolidated

Communications chief executive Alistair Gornall, who declared that

'we're too small an industry to have two voices'.



Gornall added he did not feel that management consultancies posed a

'major threat' at the moment, but 'they could be in the future, so we

must watch very carefully'.



Wright sounded a more urgent note: 'The PR industry has to decide if it

wants to be involved in management consultancy or be a specialist

player. Whatever it is, it has to decide, otherwise others will invade

their territory.'



Both Wright and Gornall are advocates of closer working links between

the IPR and PRCA. 'Closer co-operation is crucial if our distinctive

voice is to be heard,' said Wright.



Suggestions for stronger ties between the bodies have included sharing

office space and infrastructure.



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