Ian Wright, the recently-elected IPR president, has used his
official reception to call for unity in the PR industry, warning that PR
professionals faced a 'battle for reputation' in the face of competition
from management consultants.
His call was echoed by PRCA board member, and Consolidated
Communications chief executive Alistair Gornall, who declared that
'we're too small an industry to have two voices'.
Gornall added he did not feel that management consultancies posed a
'major threat' at the moment, but 'they could be in the future, so we
must watch very carefully'.
Wright sounded a more urgent note: 'The PR industry has to decide if it
wants to be involved in management consultancy or be a specialist
player. Whatever it is, it has to decide, otherwise others will invade
Both Wright and Gornall are advocates of closer working links between
the IPR and PRCA. 'Closer co-operation is crucial if our distinctive
voice is to be heard,' said Wright.
Suggestions for stronger ties between the bodies have included sharing
office space and infrastructure.