Ford Britain has hired Daniel Ward as successor to Mike Callaghan
in its top UK PR role.
As director of communications and public affairs, there are 23 staff
within Ward's remit. He reports to Joe Greenwell, vice-president of
communications at Ford of Europe in Cologne.
Ward will oversee product and corporate PR, together with employee
His remit does not include government affairs, which is headed by Madlin
Sadler, but reports to the company's legal affairs function.
Ward is also charged with a series of product launches. The company
launches the redesigned Fiesta later this year. Ward said he would be in
the market for hiring lifestyle PR firms for this and other launches,
'to reach non-motoring media'.
Callaghan has moved to a regulatory role within Ford of Europe, the
operating entity linking the UK business with the global car giant's
overall US headquarters.
Ward is a motor industry veteran, having begun his career with 13 years
in motor journalism. This included two years as motor industry
correspondent of The Times and two as a freelance journalist covering
He moved into PR in 1991 as director of corporate affairs for Nissan UK,
covering product and corporate PR and public affairs.
After eight years in this role, he moved to Nissan's European
operations, before being promoted to vice-president of communications
Ward joins Ford at a delicate time. The company's decision to axe car
assembly at its flagship Dagenham plant in Essex - even with a
simultaneous boost in engine production on the site - led to more than
2,600 job losses in the last year.