HP:ICM sales boss lands senior post with Enterprise XP

WPP's internal communications network has hired a former financial

and corporate PRO to its board.

David Tarsh joined Enterprise XP as a director last week. He reports to

CEO Brian Shepherd and is tasked with building internal communications

into the package for existing clients and winning fresh briefs.

XP consists of WPP's existing internal communications agency, Banner

McBride, together with new media firm Clever Media and Belgian training

consultancy, Eurosem.

'We prefer to call it 'brand engagement',' Tarsh said. 'But it is

internal communications insofar as we are trying to align people within

an organisation to the values of their brand.'

Tarsh spent three years as an account manager at Valin Pollen. He has

had a wide-ranging communications career, including time at Saatchi &


His most recent role was as sales and marketing director at HP:ICM, a

live events and design company.

XP and Banner McBride remain as separate brands, at least for the short


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