Frank will handle the company’s consumer and trade PR to highlight the product offering, communicate the growth story of the company and raise awareness of the brand.
Launched in 2009 by some of the figures behind movie delivery service LoveFilm, Graze.com aims to offer a healthy alternative to the usual snack temptations. The company now delivers boxes of snacks to offices and residential addresses across the UK.
Boxes are delivered in the post by Royal Mail at a cost of £3.49 to the consumer. Graze boxes include snack combinations such as flavoured nuts, traditional rice crackers, exotic dried fruits, freshly baked bread, marinated olives and dips.
Graze.com founder Ben Jones said: ‘Frank was passionate about the graze.com offering and has developed a programme to create standout for both our product and company at a key time for the brand. At the root of our business has always been solving office snacking dilemmas and this is something we’re dedicated to doing and a key focus for our PR strategy with Frank.’
Andrew Bloch, founder and MD at Frank, added: ‘Graze.com is a passionate, innovative business that has truly created a unique position within the snacking market. There’s a great story to tell and we’re excited to be part of telling that story at such an exciting time for the brand.’
The company won New Product of the Year at the Growing Business Awards in 2009 and was voted Venture Candy’s Best Food and Drink Company 2010 by Metro readers.
