Hill & Knowlton has set up a global practice dedicated to handling
the BSE crisis.
The agency will be targeting industries affected by the crisis, mostly
food producers and retailers, offering crisis management, corporate
reputation management and health advice.
The practice is divided into three areas. Associate director Christina
Kaul heads the Europe team in Brussels, Washington DC public affairs
vice-president Frank Mankiewicz leads in the US and Canadian PA
vice-president Mike McNaney takes charge in Ottawa. All report to Elaine
Cruikshanks, Hill & Knowlton Brussels MD, who leads the practice.
H&K European marketing vice-president Dominic Shales said: 'This is the
first single-issue group that's been brought together by us.
'The affect of this issue is far reaching. It affects not only the food
industry but also the consumer.'
Last week (PRWeek, 9 March), Edelman's Washington office set up its own
BSE practice, along with agency subsidiary StrategyOne, called the BSE