Best PR stunt of recent times goes to Amnesty International's tour
of embassies, aided and abetted by comedian Eddie Izzard and Borkowski
One of the most poignant parts was a visit to the Argentinean Embassy.
The Falklands-coveting nation is accused by Amnesty of arresting and
murdering an individual because she was a transvestite.
Famed cross-dresser Izzard moved onto the Argentinean property (which
according to international law is legally part of the South American
state), before declaring 'I cross-dress, I'm a transvestite, and I'm on
Argentinean territory. Come on, arrest me!'
Although PRWeek reported on a complaint about the press releases issued
as a part of the promotions for the 'We Know Where You Live' 40th
anniversary, Borkowski claims to have received 'sackfuls' of letters of
support from journalists. Freelance Chrissy Iley wrote to the agency,
declaring 'It was a very smart and effective blend of style and
substance, and I think I can safely say no one manages it so
consistently or so imaginatively as Borkowski PR does'.
Borkoswki PR account director Joanne McNally said the charity 'could
have had a bog standard launch, but decided on something higher