The World Expo aims to promote the exchange of ideas and the development of the world’s economy, culture, science and technology.
The decision on the venue for World Expo will be taken by a vote of the BIE General Assembly at the beginning of 2013.
Sverdlovsk region governor of Alexander Misharin said: ‘We are confident that, supported by a global PR agency, we will put all our chances on our side to host such a prestigious international event.’
Weber Shandwick EMEA CEO Colin Byrne said: ‘We will put the strongest global team and a winning communications campaign worldwide for Ekaterinburg 2020 to help them bring the World Expo 2020 to Russia and to the Urals.’
The Russian city of Ekaterinburg will be competing alongside Ayutthaya (Thailand), Dubai (UAE), Izmir (Turkey) and Sao Paolo (Brazil) for the right to host the World Expo in 2020.
Weber Shandwick has a significant track record in World Expo bid campaigning, having most recently supported the successful bids for Shanghai Expo 2010 and Milan Expo 2015.
The firm also successfully supported the Shanghai Expo Bureau following the win.