In the same week as Marks & Spencer suffered further blows to its
public image, another veteran of the high street, the Co-operative
movement, is seeking to improve its profile.
Proving that corporate social responsibility is hardly a 'new' concept,
the Co-op is looking to remind the general public of its heritage as a
caring organisation. Nowadays, with loyalty cards, creches and computers
for schools, every retailer is trying to do their bit.
Ethos has a brief to remind the public that the Co-op was first to offer
shoppers and staff benefits such as open membership and a slice of its
Meanwhile, M&S is closing 38 stores across Europe, creating redundancy
on a mass scale - hardly a caring image for a modern organisation.
Perhaps M&S should be taking a corporately responsible leaf out of the