Media: Metro redesigns to meet advert boost

Metro, the free national morning newspaper, has undergone a design overhaul.

The changes, which include a tweaked masthead, layout changes and the addition of its first celebrity columnist, were introduced in Monday's issue. They mark Metro's first significant redesign since 2007.

Executives at Metro said the changes were spurred by an uplift in advertising sales, prompting it to change the layout, which they said had become too news heavy. Instead, the paper will punctuate its news pages with lighter features, such as its redesigned 60 Seconds interview with a celebrity and its celebrity-filled Guilty Pleasures column. Comedian Ed Byrne will write the new celebrity column.

Metro Life, which houses the entertainment and features sections, has also been refreshed with more space available for advertising.

Other changes include a revamp to Metro's letters page, which now has a dedicated double-page spread and moves to the front half of the paper.

Kenny Campbell, editor of Metro, said: 'This redesign is all about enhancing what Metro does best and reconnecting with what the paper was designed for - a quick, easy and enjoyable read on the daily commute. The team has done a great job to produce a product that plays to Metro's strengths without compromising its tried and tested formula.'

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