Technology: The Week in Technology

Montpellier PR launches tech arm.

Montpellier PR has launched a specialist tech practice called Montpellier Technology. The practice aims to attract clients from the IT, telecoms and software industries, but will initially target existing clients with tech strands to their business. Montpellier Technology head Dr Debbie Smith, who joined from a director role at Freshwater, will work alongside senior consultants Kevin Fiske and Geoff Twibell.

Xceed Group, the IT professional services firm, has called in Lewis PR as its first UK PR agency. The company, which provides services to FTSE 100 and Fortune 500 companies, has charged Lewis with increasing awareness among IT professionals of the company and its services.

Frequency Telecom has hired EML Wildfire to handle PR for a key product launch. The telecoms distributor has asked EML Wildfire to develop and carry out a consumer and business PR launch for Cel-Fi, a 3G signal boosting system for use in homes and offices. The agency will target business people working in offices and remotely at home with poor 3G signals. It will launch a product reviews programme, followed by a research-led campaign with social media elements to support a TV ad campaign.

Retain International, a provider of resource planning software, has asked Aspectus PR to manage its comms and media relations in the UK. Retain International director Peter Collins said: 'This is our first venture into PR so it was important we worked with an agency that would understand our technology, our messaging and how and where to deliver it to drive business development.' The agency aims to establish Retain as a thought leader by developing case studies, features and opinion-led articles.

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