Royal Albert Hall seeks help to raise profile as a charity

The Royal Albert Hall has a pitch process under way for an agency to help it generate charitable donations.

The Royal Albert Hall: registered charity
The Royal Albert Hall: registered charity

The venue, which recently hosted sell-out concerts by PJ Harvey and George Michael, is a registered charity, but generally does not receive public funding. This is set to change next year, as it prepares for major building works.

Head of sponsorship and corporate partnerships Michelle Aland said: 'People aren't aware that we are a charity. Once we have raised our profile, the next part will be a capital-raising campaign.'

The venue is in the process of shortlisting agencies for the brief. It is offering up to £75,000 for the one-year contract, although for many agencies, the allure of working for the Royal Albert Hall may take prominence over the size of the pay cheque.

The brief says the agency will need to raise the venue's charity profile among 'decision-makers, CEOs, cultural leaders and potential funders, as well as with the general public'.

The grade one-listed Royal Albert Hall last called for charitable money in 2004.

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