MEDIA: Essentials restructures editorial

Essentials, the IPC Media monthly, has carried out a restructure of

its senior editorial team.



The changes follow two defections to bigger-selling competitors: style

editor Angela Kennedy to stablemate Woman and Home and deputy editor Kay

Goddard to Sainsbury's Magazine.



But instead of directly replacing the departed staff, two newly-created

positions have been added to the editorial team.



Food and wine editor Catherine Hill has been promoted to assistant

editor - practicals. She will oversee the magazine's 32-page Ideas

section and liaise with departments such as homes and food. Hill's

deputy, Tonia George, takes over the food and wine remit.



Meanwhile, the magazine is looking to appoint an assistant editor -

features.



According to editor Karen Livermore, both newly-created roles will

deputise for her in addition to their other duties.



'This flatter structure is going back to how it used to be five years

ago. The need for a style editor seemed a bit crazy,' she said.



Livermore added that the moves emphasised Essentials' two main

strengths: practical advice and features. 'We had a strong look at the

magazine, what it's delivering and how we want to take it on.'



However, she denied that the changes were a panic measure to arrest a 10

per cent decline in circulation.



Essentials' circulation fell year-on-year from 262,000 to 234,700 at the

last ABCs, although most competitors were also down.



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