NEW YORK: Dow Jones, publisher of The Wall Street Journal, has
hired Steve Goldstein as vice-president of corporate communications, its
top PR post.
Richard Tofel, Goldstein's predecessor, will become assistant to the
Other Dow Jones titles include SmartMoney and Barron's, and the company
also provides news content to CNBC.
Previously senior vice-president at the Insurance Information Institute,
Goldstein admitted his first task will be to learn about the publishing
business.'I want to see things like how the newspaper is printed, visit
different bureaus and meet as many employees as I can,' he said.
He added that he plans to make the communications office more accessible
and responsive to employee information needs.
Goldstein will also focus on building brand awareness internationally.
Dow Jones has PR teams based in New York, London and Hong Kong.