TOKYO: Fleishman-Hillard has named former-Sega president Shoichiro
Irimajiri as the latest member of its international advisory board.
The ten-strong board already boasts Newt Gingrich, the former speaker of
the US House of Representatives, and former US secretary of defence
William Cohen as members.
Irimajiri will serve as the firm's chief strategist for Japan.
F-H chairman and CEO John Graham said: 'He has an excellent reputation
not only as an articulate spokesman on the culture of Japanese business
but also as an individual with penetrating insights and a truly
He was named Sega president in 1998 but resigned last year amid
disappointing sales for Dreamcast. He remained at Sega as an adviser
until January this year.
Previously, he trained as an aeronautical engineer and worked for Honda,
developing engines for motorcycles and Formula One racing cars as well
as holding executive posts.
It was this love of cars and computer racing games that took him to Sega
as vice-president in 1993.
'This distinguished business leader will draw on his many years of
experience with Sega and Honda to provide our clients with sound
strategic advice and international consulting,' said Shin Tanaka, senior
vice-president and MD of F-H Japan.