INTERNATIONAL: Ex-Sega president signs up to F-H advisory board

TOKYO: Fleishman-Hillard has named former-Sega president Shoichiro

Irimajiri as the latest member of its international advisory board.

The ten-strong board already boasts Newt Gingrich, the former speaker of

the US House of Representatives, and former US secretary of defence

William Cohen as members.

Irimajiri will serve as the firm's chief strategist for Japan.

F-H chairman and CEO John Graham said: 'He has an excellent reputation

not only as an articulate spokesman on the culture of Japanese business

but also as an individual with penetrating insights and a truly

international outlook.'

He was named Sega president in 1998 but resigned last year amid

disappointing sales for Dreamcast. He remained at Sega as an adviser

until January this year.

Previously, he trained as an aeronautical engineer and worked for Honda,

developing engines for motorcycles and Formula One racing cars as well

as holding executive posts.

It was this love of cars and computer racing games that took him to Sega

as vice-president in 1993.

'This distinguished business leader will draw on his many years of

experience with Sega and Honda to provide our clients with sound

strategic advice and international consulting,' said Shin Tanaka, senior

vice-president and MD of F-H Japan.

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