FXCM provides online foreign exchange trading and related services to more than 165,000 retail and institutional customers globally. It offers its customers access to over-the-counter (OTC) FX markets through its technology platform with prices from up to 17 global banks, financial institutions and market makers, or FX market makers.
The Chatsworth team, led by former Barclays and Huntsworth comms man, Nick Murray-Leslie, will deliver an integrated comprehensive communications programme to help FXCM reach a larger proportion of UK retail investors.
The agency’s new brief also includes providing stakeholders with an integrated social media outreach to reach and engage traders and potential clients with thought leadership and commentary, in addition to media relations and events support.
The business has been expanding its reach outside of the US with moves including the acquisition of a rival Japanese broker and sponsorship of CNBC’s flagship show Money in Motion.
The account team for FXCM will be led by Murray-Leslie and Nick Warren.
Murray-Leslie commented: ‘FXCM is the major player globally in this space and we’re delighted to be working with them. Chatsworth has developed a pinpoint expertise in foreign exchange and money markets and we will be focusing on reputation gain for FXCM in this space.’
