Sunderland-based Lynx PR has been retained by business support
agency, the Tyneside Economic Development Company (Tedco). Lynx, which
won a three-way pitch, has a three-strong team headed by account
director Andy Barker. He reports to Tedco chief executive Doug Scott.
Work being carried out by Lynx includes a promotion campaign for the
agency's two business centres and to target those wanting to start
businesses. Lynx has been with Tedco since 1997. Barker said: 'When we
started it was about getting the name known, now it's more about getting
people to actually use the service.'