PUBLIC SECTOR: Tyneside regeneration agency retains Lynx

Sunderland-based Lynx PR has been retained by business support

agency, the Tyneside Economic Development Company (Tedco). Lynx, which

won a three-way pitch, has a three-strong team headed by account

director Andy Barker. He reports to Tedco chief executive Doug Scott.

Work being carried out by Lynx includes a promotion campaign for the

agency's two business centres and to target those wanting to start

businesses. Lynx has been with Tedco since 1997. Barker said: 'When we

started it was about getting the name known, now it's more about getting

people to actually use the service.'

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