Hi-tech PR agency Prodigy Communications has won a two-way pitch
for Sonera zed's zed for business venture.
The Finnish mobile telecoms group hired Prodigy for all UK PR for the
service, which enables businesses to provide WAP-based solutions to
employees with real-time access to company information and corporate
Prodigy co-founder Mark Casey said: 'We have to get key messages out to
the business community saying that the long-promised concept of WAP
being used as a real business tool is finally here.'
A team of four will work on the account, reporting to zed business
channel director Justin Clarke.
Prodigy has also won a corporate, consumer and trade PR account with
wireless e-commerce firm 12snap. Casey said fees for both briefs total