Prodigy Comms wins latest remit from Sonera zed

Hi-tech PR agency Prodigy Communications has won a two-way pitch

for Sonera zed's zed for business venture.

The Finnish mobile telecoms group hired Prodigy for all UK PR for the

service, which enables businesses to provide WAP-based solutions to

employees with real-time access to company information and corporate


Prodigy co-founder Mark Casey said: 'We have to get key messages out to

the business community saying that the long-promised concept of WAP

being used as a real business tool is finally here.'

A team of four will work on the account, reporting to zed business

channel director Justin Clarke.

Prodigy has also won a corporate, consumer and trade PR account with

wireless e-commerce firm 12snap. Casey said fees for both briefs total

pounds 250,000.

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