Institute of Financial Services creates PR head post

The Institute of Financial Services, formerly known as the

Chartered Institute of Bankers, is looking to make the inaugural

appointment to the newly-created position of head of PR and

marketing.



IFS underwent a major programme of rebranding last month, with the aim

of breaking away from its categorisation as merely a trade body.



The institute offers a number of courses, qualifications, and facilities

to financial services organisations, assisting in areas such as business

management, marketing, e-commerce and IT; as well as running a

publishing arm for the Institute's members.



The communications chief will work closely with IFS' business

development unit, and cover a broad remit of press and PR, advertising,

direct marketing, publications, and overseeing the body's internet

output.



It is intended that the role will involve leading a team of three

people, with responsibility for the development of the marketing

communications strategy for the institute and its products.



IFS is looking at candidates with at least five years' experience in

brand awareness and media management positions to fill the post.



The Institute's marketing director Rachel Gosling, to whom the appointee

will report, explained the decision to create the position as reflecting

the insititute's development into 'a fully-fledged professional

organisation'.



She added, 'we need somebody to take forward and build on the progress

we have made, particularly with the introduction of the new IFS brand'.



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