The Institute of Financial Services, formerly known as the
Chartered Institute of Bankers, is looking to make the inaugural
appointment to the newly-created position of head of PR and
IFS underwent a major programme of rebranding last month, with the aim
of breaking away from its categorisation as merely a trade body.
The institute offers a number of courses, qualifications, and facilities
to financial services organisations, assisting in areas such as business
management, marketing, e-commerce and IT; as well as running a
publishing arm for the Institute's members.
The communications chief will work closely with IFS' business
development unit, and cover a broad remit of press and PR, advertising,
direct marketing, publications, and overseeing the body's internet
It is intended that the role will involve leading a team of three
people, with responsibility for the development of the marketing
communications strategy for the institute and its products.
IFS is looking at candidates with at least five years' experience in
brand awareness and media management positions to fill the post.
The Institute's marketing director Rachel Gosling, to whom the appointee
will report, explained the decision to create the position as reflecting
the insititute's development into 'a fully-fledged professional
She added, 'we need somebody to take forward and build on the progress
we have made, particularly with the introduction of the new IFS brand'.