Energis - the FTSE 100 business telecoms firm - is reviewing its
communications needs following the appointment of Ross Sampson as
group-wide marketing and communications chief.
With a multi-million pound budget, Sampson's remit is to build the
Energis brand through PR, internal communications, advertising,
web-based promotion and customer relationship management across the
firm's markets in the UK, Ireland, Poland, Germany and Switzerland. His
immediate task is to assess internal and external comms resources.
Energis retains The Red Consultancy and Marbles in the UK, both of which
will come under the review.
'One of the first things I have to look at is 'does the internal
structure and the external support of agencies fully support where we're
going?',' said Sampson.
He steps into the role vacated by former director of marketing and
communications Gregory Thorpe, who moved sideways to head marketing
strategy for web-based venture Energis Squared. Since Thorpe's
departure, the post has been bolstered to include greater responsibility
Sarah Roberts has been hired as Energis' first PR manager. She is a
former BT corporate communications head in London and freelance PRO.
'Energis is taking communications seriously and looking at how powerful
PR could be,' said Roberts.
Mark Beeden has also joined as internal communications manager - another
newly-created role - from Ernst & Young, where he held the same
According to Sampson, Energis is also due to appoint a UK marcoms
manager at the end of the month.
He now heads a team of 30, reporting to Energis marketing and strategy
director Geoffrey Cheetham.
Previously, Sampson acted as senior vice-president of communications for
broadband internet company Chello, based in Amsterdam.