Roster set for review as Energis boosts PR

Energis - the FTSE 100 business telecoms firm - is reviewing its

communications needs following the appointment of Ross Sampson as

group-wide marketing and communications chief.



With a multi-million pound budget, Sampson's remit is to build the

Energis brand through PR, internal communications, advertising,

web-based promotion and customer relationship management across the

firm's markets in the UK, Ireland, Poland, Germany and Switzerland. His

immediate task is to assess internal and external comms resources.



Energis retains The Red Consultancy and Marbles in the UK, both of which

will come under the review.



'One of the first things I have to look at is 'does the internal

structure and the external support of agencies fully support where we're

going?',' said Sampson.



He steps into the role vacated by former director of marketing and

communications Gregory Thorpe, who moved sideways to head marketing

strategy for web-based venture Energis Squared. Since Thorpe's

departure, the post has been bolstered to include greater responsibility

for strategy.



Sarah Roberts has been hired as Energis' first PR manager. She is a

former BT corporate communications head in London and freelance PRO.

'Energis is taking communications seriously and looking at how powerful

PR could be,' said Roberts.



Mark Beeden has also joined as internal communications manager - another

newly-created role - from Ernst & Young, where he held the same

post.



According to Sampson, Energis is also due to appoint a UK marcoms

manager at the end of the month.



He now heads a team of 30, reporting to Energis marketing and strategy

director Geoffrey Cheetham.



Previously, Sampson acted as senior vice-president of communications for

broadband internet company Chello, based in Amsterdam.



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