Financial and corporate PR consultancy Positive Profile (PP) has
hired ex-Grandfield financial services expert Dudley Howard.
At PP, Howard takes on the role of director, reporting to managing
director Henry Gewanter.
PP director Jonathan Rush said part of Howard's remit is to secure new
business: 'We have very high expectations of the type of client Dudley
will be attracting to the firm.'
According to Howard, his aim is to help take the agency forward in the
financial services area using his international PR experience to gain
cross-border work both in Europe and the US.
Howard was made redundant by Grandfield last month.
According to Grandfield executive director Charles Cook, Howard's role
was cut due to the merger of the financial and professional services
teams. The merged unit is now headed by executive director Robert
Howard had joined Grandfield three years ago to jointly head the
financial services section alongside Fiona Munro. His most recent role
was MD of the financial services group.
Howard's departure follows just a month after two of Grandfield's key
directors, Stephen Benzikie and Michael Henman, left to bolster Edelman
PR's financial team (PRWeek, 2 February).
- Grandfield has acquired strategic communications practice RMD
Communications, which boasts clients including TotalFinaElf and Octagon
Energy. RMD head Ray Rafter becomes deputy chairman and executive
director at Grandfield.