Former IPR president Roger Haywood has quit his role as president
of Kestrel WorldCom to launch a dedicated issues management firm.
Haywood left Kestrel last week after more than nine years at the
His tenure there dates back to the merger of Roger Haywood Associates
with the then Kestrel Communications. It is part of the WorldCom network
of PR firms.
Kestrel MD John Dresser will assume Haywood's managerial
responsibilities at the 14-strong agency.
Clients include the Moat House and Thistle hotel groups and the Biffa
Waste Services group.
Haywood claimed to have pounds 500,000 of secured fee income for the
He is on the hunt for two more staff members to join the three-strong
team already in place.
Clients to join his agency, Issues Analysis, include computer giant
Compaq - he handles corporate relations for the CEO - and European
entrepreneurs association GrowthPlus.
'We will be seeking to analyse issues before they impact on
organisations and gearing up to cope with emerging challenges in
communications,' he said.
'Issues management is a crucial area for good corporate governance,'