Peugeot takes on Browett as first public affairs head

Peugeot has created a public affairs post within its in-house

communications team for the first time.

Robert Browett has moved from his role as director of sales development

and training to become the company's first public affairs manager.

PA work was previously carried out as part of the remits of the managing

director, industrial relations director and head of audit.

Browett boosts the in-house PR team to six and reports to Andrew

Didlick, director of PR.

Browett says his priorities are to boost the company's relationship with

the local community at Peugeot's UK base in Coventry and get more

involved with national and international car industry issues.

'At a local level, we already support the community financially. We now

think that alone isn't good enough and we want to do more.'

This month MD Todd Evans and other senior executives will visit local

schools and community groups as part of a campaign, called Seeing is


Browett has also been appointed to the policy committee of industry body

the Society of Motor Manufacturers and Traders.

Peugeot is part of the PSA Peugeot Citroen group. Its Ryton plant in

Coventry assembles the Peugeot 206, producing more than 185,000 vehicles

last year and employing around 2,500 staff.

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