Peugeot has created a public affairs post within its in-house
communications team for the first time.
Robert Browett has moved from his role as director of sales development
and training to become the company's first public affairs manager.
PA work was previously carried out as part of the remits of the managing
director, industrial relations director and head of audit.
Browett boosts the in-house PR team to six and reports to Andrew
Didlick, director of PR.
Browett says his priorities are to boost the company's relationship with
the local community at Peugeot's UK base in Coventry and get more
involved with national and international car industry issues.
'At a local level, we already support the community financially. We now
think that alone isn't good enough and we want to do more.'
This month MD Todd Evans and other senior executives will visit local
schools and community groups as part of a campaign, called Seeing is
Browett has also been appointed to the policy committee of industry body
the Society of Motor Manufacturers and Traders.
Peugeot is part of the PSA Peugeot Citroen group. Its Ryton plant in
Coventry assembles the Peugeot 206, producing more than 185,000 vehicles
last year and employing around 2,500 staff.