Brewery and leisure services giant Whitbread has appointed Leedex
EURO RSCG to handle PR for its community investment programme.
Leedex, which has offices in London, Manchester, Leeds, Bristol and
Edinburgh, is to provide support at a regional level. It replaces the
previous nine local agency arrangement used on past campaigns for the
Leedex MD Brian Beech is to head the six-figure account, won after a
two-way pitch with Harrison Cowley, and will report to Whitbread's group
PR manager Jeremy Probert.
'The umbrella theme of the programme will be youth, with the objective
being that of helping young people achieve their potential,' said
Together with the MD of the Leeds office, Richard Harrison, and the MD
of the London office, Sarah Muirhead, Breech will lead a team of six for
the regional roll-out later in the year.
Whitbread's Probert said the company's expansion in recent years had
demanded a consistent national message for the community initiative,
which has 'grown significantly'. It aids charities and other
organisations via a seven-figure donation.