AMP names Astle as corp affairs director

Australian financial services giant AMP has confirmed Richard Astle

as its latest director of corporate affairs.



Astle formally took up the post two weeks ago. He replaces Tony

McGarahan, who left last October to take a similar post at property firm

Taylor Woodrow.



The appointment of a PR chief coincides with a wider shake-up of the

company's UK business. Three of its UK arms - Pearl, NPI and London

Life - have been gathered under one umbrella, AMP UK Financial

Services.



Under the old structure, each of the three handled its own PR: Ken McKay

was head of press for Pearl, while Paul Green filled the same role for

NPI. London Life is the smallest of the three and handled PR through its

marketing team.



Under the revised structure, McKay takes on a group head of press role,

while Green has moved within AMP to a broader marketing role. McKay now

reports to Astle, who in turn reports to AMP UKFS managing director Tom

Fraser.



The 34 staff within Astle's patch cover government affairs, press

relations, brand sponsorship, community relations and employee

communications. A head for each of these will report to Astle, though

the government post is currently vacant following Astle's promotion.



According to Astle, the company's work with Financial Dynamics - City

relations and corporate PR - is not due to be reviewed. There is no

incumbent for its retail financial services work, although agencies used

for recent projects include Polhill Communications and Lawson Dodd.



As well as the three units within UKFS, AMP also owns asset manager

Henderson Investors, and a 50 per cent stake in Virgin Direct. Astle

does not have responsibility for these.



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