LD Publicity has been appointed to handle PR for this year's Smash
Hits Poll Winners' Party without a competitive pitch.
The brief - which is reviewed annually - will see the agency co-ordinate
publicity for the awards ceremony and the series of concerts that
LD's brief will be to cover TV, radio and print promotions, as well as
some work with the trade and specialist music press.
The appointment is designed to reflect a fresh direction for the awards,
with the nature of the revamp announced when the awards are relaunched
in the autumn.
The agency's team, which has handled PR for the BRIT Awards for the last
ten years, will be led by CEO Bernard Doherty, reporting to Malcolm
McKenzie, MD of music and events at Emap performance.
In addition to the Smash Hits account, LD has also recently been
appointed to handle PR for American rock group Bon Jovi and London's
Mardi Gras festival.