Ethos appointed to bolster Co-operative Union image

The Co-operative movement has taken on a PR agency to help reverse

the perception that it is in decline.



Manchester-based agency Ethos has been taken on by the central body, the

Co-operative Union, to boost the movement's image.



There was no incumbent agency, with PR work previously co-ordinated by

the union's CEO and general-secretary Pauline Green. Ethos founder Sean

Bish heads a two-member team on the account, reporting to Green.



He said there was a misconception that the co-operative movement was in

decline, as many societies have closed.



In 1900, the number of co-operative societies stood at around 1,000: now

there are only 30 nationwide. 'The numbers have got less but those that

remain are growing,' he insisted.



The main thrust of Ethos's campaign will be to promote the co-operative

belief in corporate social responsibility.



'The whole ethos of the co-operative movement is being increasingly

taken on by other companies, to be aware of your environment, your

community and society as a whole. It is this message we want to get

out,' he said.



Ethos is also working on internal publications, producing the union's

Co-operative Director magazine.



Leader, p10



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