Healthcare: The Week in Healthcare

CCD wins food testing brief.

CCD Public Relations has been called in by YorkTest Laboratories to launch a campaign to help people discover foods intolerances. YorkTest Laboratories specialises in food intolerance testing.

Advocate Policy & Public Affairs Consulting has hired Christiane Kellner as a consultant from APCO in Brussels, where she was advising major pharma companies on EU policy.

Kellner will be working on accounts including Bayer, Idis and Alexion.

Entice Communications has been briefed to promote the UK launch of G-Form, which offers a range of iPad and laptop covers, as well as protective clothing for fitness fanatics. The agency will aim to secure Christmas gift-guide coverage, alongside an ongoing media relations campaign.

Pegasus PR has been brought in by Lashes Clinic to build momentum behind its latest eyelash treatment in the UK, following a competitive four-way pitch. Pegasus will start a campaign in November with a series of one-to-one media briefings and a programme of treatment seeding among media opinion leaders, celebrities and influential bloggers.

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