The PR agency advises the Bishop of London Dr Richard Chartres, who has been thrown into the media spotlight following the resignation of the Right Reverend Graeme Knowles, the third cleric to leave his post as a result of the protest.
Luther Pendragon director Ben Frankel told PRWeek that his agency would be handling the story in partnership with the cathedral and its agency, 33rpm. Frankel declined to provide information on the strategy that Luther would advise the bishop to take.
One senior comms man suggested the involvement of Chartres could improve the cathedral's handling of the story. George Pitcher, who until September was secretary for public affairs to the Archbishop of Canterbury and has also worked at Luther, said of Chartres: 'He was one of the best communicators during the riots. With him taking control, you will see a speedy improvement.'
The cathedral has so far been advised by PR agency 33rpm owner Rob Marshall, who is working alongside St Paul's press and comms officer Hannah Talbot.