BA reshuffle leaves PR head position open

British Airways is searching for a head of PR following two key

staff departures and a communications restructure.



Marketing and communications director Martin George has carried out the

reshuffle, recreating the top PR post five months after it was

scrapped.



The role effectively matches that originally filled by communications

director Simon Walker, who was seconded for two years to Buckingham

Palace last summer (PRWeek, 14 July 2000).



Since then, George has taken over Walker's remit alongside his own

marketing responsibilities.



This PR overhaul sees the department reorganised into five sectors in

place of the original two divisions, internal and external.



The five departments are now newsdesk, internal communications channels

(BA's intranet and publications), commercial (sales and consumer PR),

operations, and central departments (finance department, government and

legal affairs).



'The division between the two had become outdated,' said George. 'I

wanted to see greater integration between internal and external

communications.'



At the same time, two of BA's most senior PR chiefs are leaving.



Acting communications head Nick Claydon is returning after three years

to Brunswick and Michael Blunt, head of alliances communications and

special projects, is moving to take on the top PR post at BA's global

airline alliance oneworld.



Neither Claydon nor Blunt will be directly replaced as a result of the

restructure.



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