The London-based comms agency will handle the PR for US nutrition supplement firm AmeriSciences. The agency has been called in to introduce the AS10 multivitamin and antioxidant formula to the UK market.
The UK campaign will make use of research conducted by AmeriSciences in partnership with NASA and the Johnson Space Station, which formed part of the development of the AS10 product range.
AmeriSciences partnered with the NASA to develop a nutritional supplement for astronauts on long-duration spaceflight. With three products in the AS10 range, the multivitamin is now available to consumers in the UK after proving popular in the US.
Rain Communications won the account following a competitive pitch and will report directly into AmeriSciences president and CEO, Barry Cocheau.
The agency will handle the PR for the UK roll out of the AS10 product range with an initial focus on delivering a media round table event with nutrition industry professionals. Activity will also include product placement, tried and tested trials and news generation.
According to the latest report on the vitamins and supplements market by research firm Mintel, the industry is valued at £111 million in 2011.
With clients including department store John Lewis and cosmetics firm Avon, Rain Communications work primarily with fashion, retail, lifestyle and corporate brands. However, Rain’s Hannah Walsh, who will lead the AmeriSciences account said that the agency was increasingly looking towards clients in the healthcare arena.