Two media companies have linked up to offer their service,
International Media Centre, to PROs handling conferences and events in
The venture seeks to provide a 'one-stop shop' by not only maximising
coverage but actually creating news packages. In addition to running a
press office for visiting journalists on-site, the centre's team acts as
content provider for various media in its own right.
The two partners are Storyline Productions, located at BBC Broadcasting
Centre in Newcastle-upon-Tyne, and London-based Kirkby Monahan
The companies have developed the service at shows in the United Arab
Emirates, Japan and the US.
Publicity director Dan Kirkby said: 'We put out rolling news stories and
send out pictures. We have experienced journalists working on our team
with ISDN and radio links and TV editing facilities.'
Organisers brief the team on what they want, identifying potential
industry spokespeople, the sensitivities of the sector, and the
timescale. 'We can then come up with a news story relevant to, say, ten
or 15 regional radio stations.
We welcome access from other journalists, but we are bombarding with
stories those that don't come,' Kirkby said.
He added that the specialist nature of most events did not present a
problem. 'We have a very good list of people we can pull in. We have the
ability to take pressure away from conference organisers. It is not
cheap, but it is cost-effective.'