MEDIA: Firms link up for International Media Centre venture

Two media companies have linked up to offer their service,

International Media Centre, to PROs handling conferences and events in

the UK.

The venture seeks to provide a 'one-stop shop' by not only maximising

coverage but actually creating news packages. In addition to running a

press office for visiting journalists on-site, the centre's team acts as

content provider for various media in its own right.

The two partners are Storyline Productions, located at BBC Broadcasting

Centre in Newcastle-upon-Tyne, and London-based Kirkby Monahan


The companies have developed the service at shows in the United Arab

Emirates, Japan and the US.

Publicity director Dan Kirkby said: 'We put out rolling news stories and

send out pictures. We have experienced journalists working on our team

with ISDN and radio links and TV editing facilities.'

Organisers brief the team on what they want, identifying potential

industry spokespeople, the sensitivities of the sector, and the

timescale. 'We can then come up with a news story relevant to, say, ten

or 15 regional radio stations.

We welcome access from other journalists, but we are bombarding with

stories those that don't come,' Kirkby said.

He added that the specialist nature of most events did not present a

problem. 'We have a very good list of people we can pull in. We have the

ability to take pressure away from conference organisers. It is not

cheap, but it is cost-effective.'

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