LD managing director Claire Singers said: ‘LD Communications has been hired to create a national and regional multimedia PR campaign for LaplandUK, the award-winning Christmas experience for children based in Bewl Water in Kent.
‘The challenge is to communicate what makes Lapland UK so magical and to help achieve its aim to be the first choice for families all over the UK wanting a special Christmas treat.’
The attraction hit the news when it went into administration in 2009, after being forced to close for two days due to heavy snow.
Lapland UK was conceived in 2006 by husband and wife team Mike and Alison Battle, who run LUK Events.
Lapland UK will open its doors to the public on 26 November until 24 December, and is now in its 5th year.