Former Seventy Seven PR chief Alan Twigg launches The Light Brigade

Consumer PR heavyweight Alan Twigg has launched a new agency following his surprise departure from Seventy Seven PR last month.

Alan Twigg: launches The Light Brigade
Alan Twigg: launches The Light Brigade

Twigg's London-based consumer comms agency will be called The Light Brigade. It launches this week with several clients, including fine foods manufacturer The East India Company and luxury dairy ice cream brand Ticco.

Twigg, who has worked in consumer PR for 20 years, spent the past four years as managing partner at Fishburn Hedges-owned agency Seventy Seven. He announced he was leaving last month.

Fellow Seventy Seven managing partners James Gordon-MacIntosh and Jo Carr left the agency to set up a new consumer venture backed by Lansons Communications.

Read an exclusive PRWeek interview with Twigg.

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