INTERNATIONAL: Tobacco board sets pounds 21m agenda to curb US usage

INDIANAPOLIS: The Tobacco Executive Board, a group created by the

State of Indiana to reduce smoking, has issued a pounds 21m request for

proposals (RFP) to develop and implement a marketing campaign to reduce

adult and youth tobacco use.

The budget is pounds 4m to pounds 5m per year for the life of the

contract, which is one year with options to review.

Under the terms of the agreement between the state's attorney-general

and the tobacco companies, Indiana receives between pounds 91m and

pounds 119m a year.

According to the Campaign for Tobacco Free Kids, the Indiana State

should be spending between pounds 24m and pounds 67m annually on tobacco

prevention programmes.

The PR portion calls for development and execution of a plan to support

the media advertising programme; a launch event; design and production

of collateral promotional materials including logo development and

tracking of media relations activities.

Other duties that may fall into the PR area include outreach components

at statewide annual events, such as the Indiana State Fair, and

strategies to reach minority audiences.

In fact, each respondent must have minority business participation

either through sub-contractors or second-tier participation with common

suppliers that could include courier services and office supplies.

RFPs are due on 25 May. A process to determine a lead agency should be

made fairly quickly since the TEB hopes to start the contract on 1


More states are expected to issue solicitations in the near future.

Pennsylvania's is expected this month and Maryland's in July.

Despite the flurry of proposals hitting the streets, Campaign for

Tobacco Free Kids, an organisation started by Bill Novelli, founder of

Porter Novelli, claims the states are not living up to their promise to

spend the tobacco money.

In a recently-released report, 17 states have made 'substantial

commitment to fund tobacco prevention and cessation'.

However, of these states, only six met the minimum funding levels

recommended by the Center for Disease Control.

The report says two of these states, Arizona and California, fund their

programmes from state tobacco excise taxes, not settlement dollars.

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