SINGAPORE: Hewlett-Packard has dropped three of its regional PR
agencies and consolidated 90 per cent of its PR for Asian markets with
Weber Shandwick Worldwide (WSW).
The competitive pitch saw incumbents Porter Novelli, Ogilvy and Hoffman
lose the PCs, printers and small and medium-sized enterprises accounts,
which have now moved to WSW.
Having resigned its global account with Compaq last year to work with
H-P, the agency is celebrating the win, as the account becomes the
agency's largest in the Singapore market. A team of ten consultants will
work on the account.
The move marks the first time H-P has awarded such a significant
percentage of its PR to a single agency in a regional market.
The expansion of the account represents a 50 per cent increase in fees,
and also sees PR for the company communications (corporate) function
outsourced for the first time.
'This is a significant win for us,' said WSW Singapore managing director
Andrew Pirie, who led the pitch.
'We put up a convincing case to H-P about the benefits of consolidating
their communications requirements with one agency and we're grateful
they agreed,' he said.
He said WSW would aim to deliver a more relevant and integrated message
Meanwhile in the US, H-P has added Golin/Harris San Francisco to its
agency roster. The agency, which has worked with H-P on project work
during the past four years, won a competitive pitch to secure the
The brief includes PR for three areas of business in H-P's business and
commercial operation division: the small and medium-sized business
group; partners and solution group, and the vertical markets group.