INTERNATIONAL: H-P consolidates Asian projects with WSW

SINGAPORE: Hewlett-Packard has dropped three of its regional PR

agencies and consolidated 90 per cent of its PR for Asian markets with

Weber Shandwick Worldwide (WSW).

The competitive pitch saw incumbents Porter Novelli, Ogilvy and Hoffman

lose the PCs, printers and small and medium-sized enterprises accounts,

which have now moved to WSW.

Having resigned its global account with Compaq last year to work with

H-P, the agency is celebrating the win, as the account becomes the

agency's largest in the Singapore market. A team of ten consultants will

work on the account.

The move marks the first time H-P has awarded such a significant

percentage of its PR to a single agency in a regional market.

The expansion of the account represents a 50 per cent increase in fees,

and also sees PR for the company communications (corporate) function

outsourced for the first time.

'This is a significant win for us,' said WSW Singapore managing director

Andrew Pirie, who led the pitch.

'We put up a convincing case to H-P about the benefits of consolidating

their communications requirements with one agency and we're grateful

they agreed,' he said.

He said WSW would aim to deliver a more relevant and integrated message

for H-P.

Meanwhile in the US, H-P has added Golin/Harris San Francisco to its

agency roster. The agency, which has worked with H-P on project work

during the past four years, won a competitive pitch to secure the


The brief includes PR for three areas of business in H-P's business and

commercial operation division: the small and medium-sized business

group; partners and solution group, and the vertical markets group.

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