Plymouth City Council is working with the PR students at the city's
College of St Mark and St John to develop campaigns for cutting crime
and regenerating the city. A conference will take place next week where
the work of the 88 undergraduates at the college will be unveiled.
Project work includes creating a fresh image for Plymouth's city centre
partnership scheme. Council city manager David Draffen said: 'The
challenge is to attract visitors and investment. PR, branding and media
profile are all essential to Plymouth city centre's viability.'