DLA Upstream has opened for business in Scotland, extending the
reach of the public affairs arm of law firm Dibb Lupton Alsop into the
The office, which opened last week, is headed by Yvonne Robertson, who
reports to Upstream's London MD Lionel Stanbrook.
Upstream sources said the move was designed to capitalise on the marked
shift in control over Scottish affairs from Westminster to Holyrood in
A number of leading PA firms, including Westminster Strategy and GCI,
have already attempted to muscle in on a market described by Robertson
as 'yet to fulfil its potential'.
According to Upstream chairman and Liberal Democrat peer Tim
Clement-Jones, the decision to open a Scottish office was inspired by
'sheer competitive instinct,' as well as demand from clients.
Robertson will combine her role at Upstream with her work as convenor of
corporate business at Inverclyde Council, with whom she has worked since
1990. Prior to joining the council, she worked in a publishing and PR
role for Scottish publishing house Seanachaichd.
Clement-Jones cited the strength of the Scottish Parliament as an
important factor. 'Some Scottish people consider the Westminster
elections irrelevant in many respects. It's a slightly extreme view, but
it reflects the fact that the bulk of the day-to-day influence over
Scottish affairs now rests in Scotland,' he said.
He said Upstream would expand into other politically active areas, with
plans in place to merge its partner firms in other EU member states in