PRWeek Awards 2011: Research

AkzoNobel's garden woodcare brand Cuprinol holds most of the market, but its products are bought infrequently because they last for several years. The brand needed a creative strategy to help it hold its market position in the face of competition from companies such as Ronseal and Sadolin.

Research Award winner: AkzoNobel (Cuprinol) ‘National Shed of the Year’ with Grayling
Research Award winner: AkzoNobel (Cuprinol) ‘National Shed of the Year’ with Grayling

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