TASC wins Chelsea Village comms job

Chelsea Village - the Aim-listed parent company of Chelsea Football

Club - has handed PR firm TASC its six-figure investor relations and

corporate communications brief.

TASC has been hired to raise awareness of the pounds 110m West Stand,

interactive attraction Chelsea World of Sport and health and fitness

facility The Chelsea Club, which are all due for completion in the


The newly-created remit includes handling PR surrounding the opening of

the West Stand and overseeing recently-appointed agencies RJH Public

Relations and Clarion Communications, which are responsible for the

launch of The Chelsea Club and Chelsea World of Sport respectively.

TASC partner Richard Jukes heads the account alongside account manager

Jeremy Handel, reporting directly to Chelsea Village chairman Ken Bates

- the former head of the Wembley redevelopment scheme. 'They need to

shine a torch on the new West Stand and facilities and get people more

aware of what's on offer,' said Jukes.

He added that one of the challenges will be to 'make people realise that

the football club, while being the heart of the village, is just one

part of the investment facilities available.'

'You don't have to be a Chelsea fan to use the facilities or stay in the

hotel,' he added.

Another challenge for TASC is to counteract negative publicity

concerning club chairman Bates, who was demoted from the chairmanship of

Wembley National Stadium Limited last December and resigned just two

months afterwards.

Chelsea Village is currently developing the pounds 150m facilities which

will include 18 conference rooms, a business centre, a four-star 291

bedroom hotel, state-of-the-art health club and, within the Chelsea

World of Sport, five restaurants, two bars, a pub and a nightclub.

The firm has recently suffered a depressed share price after unfounded

rumours that it was the subject of a hostile takeover bid.

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