B-M and Unysen launch joint arm

Burson-Marsteller has launched a joint venture with IT company

Unysen to offer clients a full service from PR advice through to

technology development.

The venture, called I-syt, will offer clients services in areas of

orporate websites, investor relations and campaigning. Clients that have

signed up for the newly-created company include mining giant Anglo


The venture's flagship product is called the Investment Dashboard, an

online investment relations tool.

B-M UK chief executive officer Allan Biggar becomes chairman of the

venture. The agency has appointed a team of six, based at its London HQ,

to work for I-syt.

Unysen chairman Ian Kilbride becomes I-syt CEO, while Lawrence de Beer,

also from Unysen, has been named as general manager.

Biggar said: 'This will take us further up the food chain in delivering

online technology as well as the strategy and media component.'

B-M has a majority stake in the venture with 51 per cent to Unysen's 49

per cent.

Unysen has made available an unspecified number of software programmers

from its South African base to take part in the venture.

This is B-M London's first joint venture since 1991, when the agency

teamed up with ITN to create Corporate Television Network.

CTN was the subject of a management buyout last year and is no longer

linked to B-M.

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