Burson-Marsteller has launched a joint venture with IT company
Unysen to offer clients a full service from PR advice through to
The venture, called I-syt, will offer clients services in areas of
orporate websites, investor relations and campaigning. Clients that have
signed up for the newly-created company include mining giant Anglo
The venture's flagship product is called the Investment Dashboard, an
online investment relations tool.
B-M UK chief executive officer Allan Biggar becomes chairman of the
venture. The agency has appointed a team of six, based at its London HQ,
to work for I-syt.
Unysen chairman Ian Kilbride becomes I-syt CEO, while Lawrence de Beer,
also from Unysen, has been named as general manager.
Biggar said: 'This will take us further up the food chain in delivering
online technology as well as the strategy and media component.'
B-M has a majority stake in the venture with 51 per cent to Unysen's 49
Unysen has made available an unspecified number of software programmers
from its South African base to take part in the venture.
This is B-M London's first joint venture since 1991, when the agency
teamed up with ITN to create Corporate Television Network.
CTN was the subject of a management buyout last year and is no longer
linked to B-M.