Car manufacturer Seat UK has named Juliet Edwards as head of
Edwards joins from fellow Volkswagen subsidiary Skoda, where she has
worked as a PR manager for the past six years.
She has worked within the VW group throughout her career, in a
commercial vehicles and sales role prior to moving into PR. She
described herself as 'very familiar' with the industry, and said her
main task now was to 'get to grips with the (Seat) brand'.
Edwards fills a six-month vacancy created when her predecessor Wayne
Bruce left the firm for Nissan.
She assumes a brief including public affairs, corporate and consumer PR,
leading a team of three and reporting to Seat UK director Kevin
Refusing to comment on the position of any retained agencies, Edwards
said it was 'too early to say' whether or not the brand would be
reviewing its approach to external PR support.