PRWeek Awards 2011: Financial Services

Barclays and Barclaycard's 'contactless' technology lets users make small payments by swiping their debit/credit cards across a special reader. The pair decided to run their first joint PR campaign to promote the technology.

Financial Services Award winner: Barclaycard and Barclays ‘Making ‘Contactless’ Streetwise with the World’s First Cashless Busker’ with The Red Consultancy

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