PRWeek Awards 2011: Not For Profit

Christian Aid UK's Ctrl.Alt.Shift (CAS) brand was set up to appeal to 16- to 25-year-old style-conscious consumers, but it needed more members and wanted to encourage young people to take notice of Christian Aid UK's work with teenagers in the slums of Nairobi, Kenya.

Not-For-Profit Award winner: Christian Aid ‘Ctrl.Alt.Shift Presents Dear Diary’ with John Doe

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