PRWeek Awards 2011: Specialist Consultancy of the Year

Creativity and the right contacts. Many agencies say they have these sought-after qualities, but John Doe genuinely possesses them.

Specialist Consultancy of the Year: John Doe
Specialist Consultancy of the Year: John Doe

The agency, founded in 2009 by former Shine Communications creative director Rana Reeves, has already set itself apart from its rivals with an intelligent approach to helping corporate brands plug into contemporary culture.

Its aim is to show consumer brands how they can harness the worlds of entertainment and culture to sell their products.


Brilliantly creative, authentic and inventive. A clear winner

Mark Maguire UK corporate
comms director, GE

'I'm always excited to hear from Rana and his John Doe family of collaborators,' says Dazed Group editorial director Jefferson Hack. 'Their ideas are interesting and dynamic and they have a very forward-thinking approach to media and PR. I enjoy working with them.'

Some of the agency's best work in the past year was for the launch of
W London for Starwood Hotels in February 2011. It formed a band from members of The Who, Oasis, The Clash and Kasabian. The band was introduced by supermodel Kate Moss and John Doe created and negotiated the entire event for less than £100,000. Starwood has since awarded John Doe work for four additional EMEA properties without pitch.

W London marketing director Simon Warrington says: 'It was quite simply a unique event in terms of idea, delivery and PR results, and helped us open at 100 per cent capacity. Its effects are still being felt months on.'

When Tate Britain wanted to connect with youth audiences for a major exhibition, the agency advised the art gallery to treat the exhibition like an album launch. The campaign took the Tate into media it never normally reached, and culminated in a live performance by Tinie Tempah, fresh from his first number one.

The agency also linked the launch of PlayStation Move with that of Lily Allen's vintage story, a major fashion/fame story of 2010. Sony Computer Entertainment UK head of PR David Wilson says: 'John Doe always delivers magical campaigns for us. It consistently demonstrates an amazing knowledge of the consumer zeitgeist and its contact book is second to none. Importantly, the campaigns link directly to great sales.'

The Awards 2011 book will be available in this week's issue of PRWeek

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